ONLINE CAR SHOPPING NOW AVAILABLE AT NISSAN

By Anne Bourgoin

Nissan has just launched its enhanced e-commerce platform, making it possible to purchase a vehicle online, as if the dealership were open 24 hours a day. After choosing the vehicle, options, accessories and coverage, the customer can reserve it with a fully refundable deposit of $500 or $1,000.

An e-mail will confirm the expected delivery date and next steps. Regular updates will be sent to keep the customer up-to-date. Once the vehicle has been delivered, simply finalize the purchase at the dealership.

“With this innovative platform, our aim is to offer greater convenience and flexibility, enabling customers to navigate their car-buying journey with ease. It’s all about providing a seamless, personalized experience that matches the evolving expectations of today’s consumers,” said Steve Milette, President of Nissan Canada.