HONDA’S PRELUDE CONCEPT, DRIVING TOWARD AN ELECTRIFIED FUTURE

By Isabelle Havasy

The hybrid-electric Honda Prelude Concept, recently unveiled at the Japan Mobility Show, made its North American debut at the Los Angeles Auto Show, showcasing Honda’s commitment to an electrified future. Originally introduced in 1978, the Prelude has a storied legacy in Honda’s electrification strategy. As part of its vision to reach carbon neutrality by 2050, Honda aims for 100% of new vehicle sales to be battery-electric or fuel cell electric vehicles by 2040. Hybrid-electric models are a crucial step in this strategy, with Honda achieving record electrified sales in North America in 2023. The Prelude Concept, embodying the “Joy of Driving,” aligns with Honda’s rapid progress toward electrification, anticipating hybrid-electric models to comprise over a third of Honda’s vehicle sales in Canada by 2024. The sleek two-door coupe displayed alongside the 2024 Honda Prologue at the LA Auto Show, signifies Honda’s continued innovation in the electrified automotive landscape.