(Article published in Automotive Innovations magazine, March 2023)


By Piero Facchin

Lucid Motors is expanding to Montréal. The new facility includes a studio and delivery offering, becoming the service centre for the province of Québec. The branch, which opened on January 28, 2023, brings the total number of studios and service centres to 32 in North America and 36 worldwide.

Setting new standards for electric cars with the longest range and fastest charging time on the market via a 900-volt architecture, Lucid wants to demonstrate that they are on the cutting edge of all things electric, while having a strong focus on sustainability.

The Lucid Sapphire – 1,200 Horsepower!

However, you’ll have to spend over $100,000 to buy one of their vehicles. The entry-level model, the Lucid Air Pure, has a single electric motor that produces 480 horsepower at the rear wheels. It is priced at $121,500 in Canada. The next model in the lineup, the Air Touring, starts at $148,500. It delivers 620 horsepower via two electric motors and all-wheel drive. If you’re craving more horsepower, Lucid offers two more models: the Air Grand Touring, which, with 1050 horsepower, starts at $212,500, and finally, the Sapphire, which is rated at over 1200 horsepower. The Sapphire has a list price of $327,500. Range varies from 660 km for the Lucid Air Pure to 845 km for the Lucid Air Grand Touring.

The Studio Experience

Each Lucid Studio offers a digitally oriented luxury experience tailored to every customer’s preferences, whether the visit is in person, entirely online, or a combination of both. It allows consumers to learn about the brand and its products in a location that highlights the company’s unique design aesthetic. Visitors who explore a Lucid Studio will get a glimpse of how the company is inspired by the beauty, innovation, and diversity of its home state of California.

The American manufacturer is actively expanding its physical presence in Canada with the opening of its third retail location in the country and its first service, delivery, and sales centre in Québec. The 1,781-square-metre luxury retail and service space, located at 6700 St. Jacques Street, will provide full sales and service support in the region.

“The opening of our first retail location in the province of Québec is an important milestone for Lucid in Canada,” said Zak Edson, Vice President of Sales and Service, Lucid Group. “Canadians have proven they are serious about electric vehicles, so we look forward to bringing the innovation and dynamic experience of our award-winning Lucid Air lineup to Montréal and surrounding areas.”

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