BMW i VISION DEE—THE ESSENTIAL IS DIGITAL

By Piero Facchin

At this year’s CES in Las Vegas, BMW unveiled the i Vision Dee, a concept car that anticipates a medium-sized 100% electric sedan of the future (possibly the new 3 Series), with innovative content that inaugurates a new stylistic experience for the manufacturer, based on “essentiality”. The name “Dee” stands for Digital Emotional Experience, and that is precisely its goal: to create an even stronger connection between people and their cars in the future. The model is based on the new Neue Klasse platform that will equip all electric BMWs of the future.

With this concept car, BMW also presents an update of its colour-changing technology. After presenting the iX Flow with E Ink at Ces 2021, with the ability to switch from black to white, the i Vision Dee can now customize its exterior with 32 different colours.

The design of the i Vision Dee has been simplified to focus on the digital experience and the brand’s DNA. The exterior features the classic three-bay sedan design: traditional design elements such as the double grille, twin circular headlights and Hofmeister elbow have been redesigned, with digital icons replacing the analog elements. This gives the BMW i Vision Dee a digital yet human feel. “With the i Vision Dee, we demonstrate how the car can be seamlessly integrated into your digital life and become a trusted companion. The vehicle itself becomes your portal to the digital world, with the driver always in control,” said Adrian van Hooydonk, head of BMW Group Design.