CHEVROLET PARTNERS WITH PHILIPPE LÉTOURNEAU FOR CANADA ROAD SAFETY WEEK
As part of Canada Road Safety Week, which runs from May 17 to 23, Chevrolet is partnering with Philippe Létourneau. With his background as a race car driver, high performance driving instructor and racing instructor, as well as his experience as a judge on the reality TV show “Canada’s Worst Driver”, Létourneau is the ideal spokesperson to address the topic of road safety. With this initiative, Chevrolet wants to raise awareness among road users by sharing Létourneau’s expertise and knowledge.
A plethora of safety features are available on Chevrolet vehicles, including the Teen Driver technology, which limits certain features and automatically activates others (speed, sound system volume), an ideal tool to educate novice drivers. There’s also Lane Departure Warning with side-obstacle detection, as well as SuperCruise, that offers a hands-free driving experience, but senses when the driver is not paying attention to the road, inviting them to shift their focus back to what’s ahead. Létourneau says, “These [driving assistance] features are not intended to take over the car but to make travel easier and safer. Did you know that 80% of accidents could be avoided if the driver had one more second to react to the impending collision? That’s why as a driver it’s important to be proactive, not reactive. Road safety is everyone’s responsibility, but staying alert behind the wheel is always a must!