APMA’s Reveals Finalists for the Project Arrow Design Competition

The Automotive Parts Manufacturers’ Association revealed the 3 finalists for the Project Arrow, a design competition as well as the first illustration of their zero-emission concept vehicles. This announcement was made on June 4, 2020.

A diverse group of jurists made of global leaders in automotive design, some of Canada’s most respected automotive champions, alternative propulsion advocates and influential cultural creators selected the following submissions:

• Sea to Sky Electric’s E-Nova – submitted by Marie-Pier Alary and Bailee van Rikxoort, Wilson School of Design at Kwantlen Polytechnic University in Richmond, BC
• Archer – submitted by Stephen Bykowy, Humber College Institute of Technology & Advanced Learning in Toronto, ON
• Traction – submitted by Kaj Hallgrimsson, Jun-Won Kim, Mina Morcos and Matthew Schuetz at Carleton University in Ottawa, ON

On May 8, 2020, the public design competition deadline closed with 9 formal submissions receiving approval to move forward to the Finalist Selection stage. The Project Arrow Design Judging Panel was tasked with reviewing the submissions and selecting 3 Finalists. The panel judges are:

• Ralph Gilles. Head of Design, FCA (Michigan, USA)
• Sarah Houde. CEO, Propulsion Quebec
• Ray Tanguay. President of Toyota Canada, Member of Toyota Global Executive Team (retired)
• Danny Stillion. Partner & Executive Design Director, IDEO (California, USA)
• Grace Quan. President & CEO, Hydrogen in Motion Inc.
• Michael Hainsworth. TV, Radio, Internet presenter
• Thomas Heermann. AVP, Automotive and Conceptual Design, Autodesk
• Colin Singh Dhillon. Jurist, Eyes on Design Competition, NAIAS, CTO, APMA
• Flavio Volpe. President, APMA

The finalists will now to move forward to Phase 2, Engineering, targeted for September 1, 2020.

Project Arrow is the APMA’s response to the Prime Minister’s call to action for a net-zero emission economy by 2050. Envisioned as an all-Canadian, zero emissions, lightweight, concept vehicle to debut in 2022, it was revealed at CES 2020 in Las Vegas and will serve as a premier showcase of Canada’s automotive technology cluster.

Photos: APMA