SiriusXM with 360L makes its debut in BMW vehicles this summer

SiriusXM and BMW announced last week that SiriusXM with 360L – SiriusXM’s newest and most advanced audio entertainment platform – will be available to BMW Canadian customers for the first time in most of the 2021 BMW model year vehicles starting with July production.

The SiriusXM with 360L platform will be making its BMW debut in model year 2021 BMWs, including the 2-Series Gran Coupé, 3-Series, 4-Series, 5-Series, 8-Series, X3, X4, X5, X6, X7 and Z4 Roadsters. The first BMW models equipped with SiriusXM with 360L are expected to be available later this summer.

SiriusXM with 360L – SiriusXM’s newest and most advanced audio entertainment platform – will be available to BMW customers for the first time in most of the 2021 BMW model year vehicles.

SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment experience, upgrading the way the subscriber interacts with the service by providing more choice in entertainment than ever before. SiriusXM with 360L gives drivers and their passengers access to more than 10,000 hours of SiriusXM’s recorded On Demand content whenever they want – including exclusive interviews, unique shows and live performances. It also delivers more live channels than ever from SiriusXM’s acclaimed satellite and streaming lineup, which features an extensive selection of ad-free music, plus sports, entertainment, news and much more. SiriusXM with 360L’s personalized “For You” recommendations and ability to search for related content also make it easier than ever for listeners to discover more of the programming they love.

BMW vehicles that feature SiriusXM with 360L will also be equipped to receive software updates that will allow BMW owners and lessees to receive the latest features from SiriusXM.

“The unique entertainment content provided by SiriusXM has proven to be a highly popular feature in BMW Canada’s suite of options for over a decade, and we are confident that the enhanced 360L platform, offering more choice and expanded programming, will be an even more attractive offering to BMW owners,” stated Andrew Scott, Director, BMW Brand Management. “We are delighted to be one of the first manufacturers to offer SiriusXM with 360L service in our 2021 BMW model lineup.”

“By deepening our partnership and offering SiriusXM with 360L, together we will provide their customers with a powerful and exclusive audio entertainment offering,” said Rob Keen, VP, OEM Partnerships & Connected Services, SiriusXM Canada. “We are excited to offer even more drivers the opportunity to discover our rich lineup of premium content through SiriusXM with 360L.”

BMW owners and lessees receive a 6-month subscription to SiriusXM’s top tier All Access package with the purchase or lease of any SiriusXM-equipped BMW vehicle. Those customers buying or leasing the 2021 model year vehicles referenced above can drive off the lot, initiate their trial through the SiriusXM Canada Call Centre, and immediately enjoy all of the satellite and streaming features that SiriusXM with 360L offers.

Photos: BMW, SiriusXM