By Anne Bourgoin

Mitsubishi has just presented its 2030 Momentum plan to its 97 Canadian and American dealers. Kenji Harada, Mitsubishi’s President and CEO, outlined the company’s plans for the future: electrification, a renewed and expanded line-up to strengthen Mitsubishi Motors Canada, a modernized retail model and a strengthened partnership with the dealer network, as well as sales growth.

With only four models currently available, Mitsubishi Canada has increased its sales in 2023 by 62%, and 2024 looks just as promising. And by 2030, the company’s product range will be renewed, expanded and electrified. Harada also mentioned that one new model, or a completely refreshed one, will be released every year between 2026 and 2030.

The electrified range will include vehicles powered by internal combustion engines with advanced technology, hybrids, plug-in hybrids and battery electric vehicles.

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