By Piero Facchin

Toyota had invited many media people to a pre-show event in Montréal to present a preview of its all-new Prius Prime, with a completely renewed design. The design is much more pleasing overall, with simple lines that are above all very effective. Even the interior has been completely redesigned and the choices made by Toyota will certainly pay off as there seems to be a consensus on the overall appeal of this model.

This plug-in hybrid model continues to offer its customers the flexibility to travel around town on a zero-emission battery or in hybrid mode for fuel-efficient road trips. And now, this plug-in version offers an exciting experience in its own right, bringing even more performance and technology to a proven package. The new 2.0-liter engine provides an increase in power from 121 to 196 horsepower for the Prius with standard all-wheel drive and 220 horsepower for the Prius Prime. With a larger lithium-ion battery that increases its range by more than 50 percent over the previous one, which was only 40 kilometres. With more than 20 million electric hybrid and plug-in hybrid vehicles sold worldwide, the all-new Prius Prime contributes to Toyota’s ever-growing portfolio of electrified vehicles.

As part of Toyota’s diversified approach to carbon neutrality, the Prius Prime is part of a lineup that seeks to go “beyond zero.” As a symbol of this commitment, the 2023 Prius will be the first Toyota vehicle to carry the new Beyond Zero badge, a global effort to achieve carbon neutrality in its products, manufacturing and beyond. Both models will go on sale this year in Canada.

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