FIAT IS COMING BACK TO AMERICA AS AN EV
It’s at the Los Angeles Auto Show that Olivier Francois, FIAT CEO and CMO Global of Stellantis, officially announced plans to offer the fully electric FIAT 500e in North America. Spearheading the brand’s electrification strategy, the new 500e will arrive in the Canadian market in early 2024, marking a North American expansion in FIAT’s global journey outside Europe.
During the press conference, Olivier Francois outlined FIAT’s plans in the North America and declared that the official reveal of the North American 500e will take place next year at the 2023 Los Angeles Auto Show. Availability is Q1 of 2024.
On stage during the press conference, three 500e one-off designs by Armani, Kartell and Bvlgari—three exclusive pieces that reflect Italian craftsmanship, creativity and sophistication. A symbol of “Made in Italy” around the world, the three unique concepts embody the three souls of the new FIAT 500e: sustainable design, sustainable fashion and sustainable luxury, in line with FIAT’s vision of sustainability.