Project Arrow is becoming more concrete as assembly of the demonstration vehicle has begun. The project was launched in 2020, following a competition sponsored by the Automotive Parts Manufacturers’ Association (APMA) to create an all-Canadian zero-emission concept vehicle. A drivable prototype is planned for late 2022. It is expected to make its first public appearance at the Consumer Electronics Show (CES) in Las Vegas in early 2023 before embarking on a two-year world tour. If it were to go into production, the SUV, which is sized between the Tesla Model X and Y, could sell for an estimated retail price of $40,000 to $60,000

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